• Mon. Mar 4th, 2024

Watch a Japanese grandfather sing traditional ‘enka’ music in this wild Resident Evil Village ad


May 9, 2021

I’ve never gotten into the Resident Evil games, so I really don’t know anything about the series beyond the most barebones basics. After watching this weird Resident Evil Village advertisement from Japan, I feel like I know even less than I did when I started: Like what little knowledge I did possess was all wrong, and now I have to start all over again.

The ad features a nearly-three-minute performance by Yoshi Ikuzo, who a quick trip to Wikipedia tells me is a famous enka singer-songwriter in Japan. From there, a different Wiki page explains enka as a popular genre of music that’s considered to be stylistically similar to traditional Japanese music. Modern enka, a form of “sentimental ballad,” was developed in the postwar years, while a revival is dated to 1969 with the debut of singer Keiko Fuji.

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