• Mon. Jun 5th, 2023

Itch.io jokes it will rename adult filter to ‘Unspeakable Content’ after Apple lawyer criticizes ‘offensive’ games


May 9, 2021

Two weeks ago, shortly before the beginning of the lawsuit between Epic Games and Apple, Epic added the Itch.io app to its store. As we noted at the time, it was a head-scratcher: Itch.io is a competing storefront, for one thing, and why would anyone want to go through one storefront to buy games on a different storefront? Under the circumstances, though, it made some cynical sense as a demonstration of Epic’s willingness to embrace competition and share space with other sellers.

It also led to an interesting twist during the trial today, as Apple’s lawyers went after Epic for enabling the sale of “offensive and sexualized” content through its storefront. Epic curates the content on its store fairly selectively, but Itch.io does not—and it currently has more than 2200 games tagged “adult.”

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